Why Experts Think Digital Lavender Will Be Pantone's 2023 Color Of The Year
The world has been experiencing an abundance of stress and conflict in the 2020s. Between the COVID-19 pandemic, the Supreme Court’s Decision to overturn Roe V. Wade, and the terrifying crisis in Ukraine, these are difficult and unusual times for people all over the planet. Lavender can help you calm down when you’re feeling stressed; it helps lower anxiety, improves sleep, and boosts overall moods (via Healthline). Thus, looking at or wearing the color lavender can be calming force.
According to the forecasting company, WGSN, Digital Lavender will be prominent because of its relations to health and wellness, along with escaping into the digital world. Thanks to the color’s soothing vibe, WGSN expects the pastel hue to be significant in tangible and digital environments. “Digital Lavender, our Color of the Year for 2023 signifies that stability, serenity and digital escapism that so many of us have built into our recuperative rituals to both protect and improve our mental health in challenging times,” Joanne Thomas, Coloro’s Head of Content, told Cosmetics Business.
There’s something sweet and pure about the lavender hue — it exudes a much-needed gentle vibe. “We anticipate challenges ahead. However, we believe consumers will seek out colours that they can engage with positively,” Jenny Clark, the Head of Color at WGSN told Cosmetics Business. Therefore, it’s no wonder why the Color of the Year for 2023 will likely be light and wholesome instead of dark and intense.
Post source: The List
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